Retro Nike Shoes Ad
The goal of this project was to create a modern advertisement from a 47-year-old product. The Nike Cortez was a running shoe originally released in 1972. The approach taken was much more playful and fun, compared to the original ads. Instead of taking a serious and intense approach like the older and some recent Nike ads. The poster is spaced out in a very interesting way and there is a play on words with " look good anywhere. " The shoes are being sold as a style item instead of as a running shoe. The text is interestingly spaced along with the shoes being off-center it plays with looking good anywhere.